white label copywriting

What is White Label Copywriting?

White label copywriting is a way of building your brand awareness, attracting fresh prospects and customers and growing your business, by developing your written assets.

Why white label? Because it’s essentially anonymous. Therefore, once you commission and receive it, you take it on, as if it was coming from you.

More than this though, white label content can match your business objectives. This is because it will use the right tone of voice for you.

The Copywriting Chameleon

One of the chief skills of a professional copywriter, besides the obvious one of putting words together well, is adaptability.

The copywriter is a like a chameleon, matching the desired style of a brand or business and its tone of voice.

Whereas a great author has a distinctive voice, a great copywriter gets under the client’s skin and communicates effectively in their voice.

Furthermore, where a client is unsure of what this voice should be, a good white label copywriter will help them find it.

You won’t necessarily find copywriters specifically promoting white label copywriting services though. This is because being a chameleon is the copywriter’s natural state.

We expect to adapt fully to our clients’ requirements, to write in their voice, on their behalf.

White Label Copywriting in Action

What kind of work does white label copywriting services include?

It covers a broad range of material, including, but not exclusively:

  • website content;
  • blog posts and articles;
  • whitepapers and downloadable reports;
  • eBooks;
  • case studies;
  • guides, brochures and leaflets; and
  • marketing emails.

Also, in a digital age where businesses need to maintain a conspicuous social presence, white label content can provide the essential LinkedIn and Facebook posts to keep your business looking busy on social media.

How Can You Benefit from White Label Copywriting?

You don’t need to do everything yourself. This is a key lesson any driven business owner or manager should learn.

Seeking specialist support and help in key areas of your business, including marketing, can make a huge difference to how you manage it.

It can give you a fresh perspective, while freeing up your time and resources to focus on your core business concerns.

Outsourcing your copywriting is convenient, and cost-effective. It allows you draw on an expert resource without committing yourself to a long-term, in-house expense.

Moreover, because it’s white label content, for all intents and purposes, it’s yours, reflecting positively on your brand and business.

This is especially effective when it comes to establishing thought leadership through social media posts and articles.

You can use white label content to build your own credibility and authority, with the copywriter doing all the work on your behalf, anonymously.


How Do You Choose a Copywriter?

What you should be looking for is a high level of professional empathy. You want to work with someone who has an immediate, firm grasp of your business and what you’re about.

Don’t be distracted by who this person is, what they look like or how old or young they are. What matters most is that they show you that they can get to the bottom of what you need to say.

Great copywriting is about great communication. Choose the communicator who will best help you achieve your business objectives.

What Are Words Worth to You?

If you’re not sure, I can show you. Give me a call on 07896 711 853 or email info@thomasridgemagicwords.com