Magic Words blog

Engagement copywriting

Is Engagement Copywriting Still Relevant?

Engagement copywriting is about building a connection with your audience, through careful, considered and strategic content creation. But, at the same time, the effectiveness of engagement, as a marketing strategy, […]

Thought leadership

Will Content Unlock Thought Leadership for You?

Does thought leadership make you think of motivational speakers, business gurus and big personalities? What if you could practice thought leadership yourself, using content? Thought leadership is a valuable content […]