Magic Words blog

Thought leadership

Will Content Unlock Thought Leadership for You?

Does thought leadership make you think of motivational speakers, business gurus and big personalities? What if you could practice thought leadership yourself, using content? Thought leadership is a valuable content […]

How Your Content Adds Value to Your Audience

Not everyone understands how content adds value to their audience, or why they should use it. Why have content at all? Be clear, content is a wide-ranging term. For example, […]

Can Written Content Still Wear the Crown?

Written content is dead, or so some people would have you believe, but I’ve been reading about content’s imminent demise for several years, and guess what, it’s still with us. […]