Magic Words blog

Personal brand fourth wall

Can Your Personal Brand Break the Fourth Wall?

The personal brand has never been more important. We have all been forced to embrace remote channels as our main means of communication. Face-to-face networking is currently not viable as […]

Engagement copywriting

Is Engagement Copywriting Still Relevant?

Engagement copywriting is about building a connection with your audience, through careful, considered and strategic content creation. But, at the same time, the effectiveness of engagement, as a marketing strategy, […]