resources for content writing

What you need for great content writing

Why is content writing such an important activity when it comes to your online marketing? Why do you need good content?

Content can help define your brand for your customers, and work to attract them by addressing their pain points.

You might already have a website, and be wondering why you should want to change any of its content.

Here are some things for you to consider:

  • Fresh content is important. Search engines aim to provide their users with information that matches their queries. The freshness of page content is one of the ranking signals search engines consider when ranking sites.
  • Quality of content also matters. This is another way for search engines to analyse and assess the value of your site. Furthermore, it is something that can affect your bounce rate significantly. If you want people to land on your site and stay there, you must make sure your content works to help make this happen.

If you want your web content to support how you market your brand and your business, it must be of a consistently high quality.

For content to work for you, you must first create it, obviously.

Content writing is an essential online marketing activity. This is how you can begin to use content as a powerful tool to promote your brand.


Where do you begin with content writing?

This is about finding the right topics to focus on, which will appeal to your target audience, your prospects and your customers.

It’s also about technique. Content writing is a skill. Not everyone can write well, in the kind of style that creates compelling marketing material.

This is what this resources page is for, to help you better understand content, and what will make it work for you.


Can You Be a Content Generator?

Download your Content Generator Guide here.